Your Peak Tourism Body
Daylesford & Macedon Ranges Tourism is the industries peak tourism body for the Daylesford and Macedon Ranges region. We are an independent body, operating as a not for profit business, where all profits are reinvested back into developing and promoting the region. Visit Victoria and local government are key financial stakeholders in the organisation, providing core funding that underpins the organisation’s operations.
We are your peak body for tourism and we are here to listen and represent your interests. As a regional tourism board, we are advocates for the region’s tourism sector, engaging with local, state and federal governments. We are always here to support you, to hear your ideas, take your feedback and listen to your views. Equally, we are here to provide advice and be a sounding board to ensure the success of your business.

Strategic Planning
Our key objectives are to increase year round visitation to the Daylesford & Macedon Ranges region. To build a richer Daylesford & Macedon Ranges experience for visitos through the development of new products and services that make the most of key regional strengths. Develop the region as a best practice tourism industry that enhances the visitor experience Support the creation of a sustainable and engaged regional tourism industry, enabled for growth
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Marketing & PR
DMR Tourism is the lead agency responsible for promoting the region’s key tourism strengths – its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Sunbury, Bacchus Marsh, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Broadford, Glenlyon, Malmsbury and Romsey.
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Business Resources
As the peak tourism body, DMR Tourism is committed to supporting and encouraging quality tourism experiences by assisting the region’s tourism operators with the ambition to provide quality experiences, the focus to ensure sustainable businesses and the passion to be committed to excellence
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Explore our free image library for the tourism industry
DMR Tourism maintains and develops a comprehensive image library representing all tourism product experiences in the region. As a Partner you will be entitled to free use of these images for use in your tourism related promotional and marketing activities. New images are added to the library throughout the year.
Non partners can also use the images for a nominal licensing fee.


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