WE LOVE our region, and so do the increasing number of visitors who are coming every year.
The Daylesford & Macedon region continues to grow in reputation as the country’s leading wellness region. It has long been regarded as a special place of healing, making it the perfect destination for experiences that relax the mind, soothe the body and nurture the soul.
This acclaimed region currently attracts nearly 4 million visitors a year supporting the growth of a diverse tourism industry. In the last 12 months, we’ve seen continued growth in our region’s visitor economy – 4.6% growth in domestic overnight visitors; 13.5% increase in visitor spend; and 5% increase in total overnight and daytrip visitors.
But this is a region that doesn’t rest on its laurels. Competition from other destinations and continuing changes in visitor expectations make it a challenging business environment for all of us.
We recognise that our success is your success. For that reason, we constantly look to innovate our approach to marketing and promoting the region. This year’s Partnership Prospectus sets out the exciting range of opportunities to enable us to work together and promote our region far and wide.
There’s never been a better time to join DM Tourism’s Partnership Program.
We look forward to working with you.
Daylesford Macedon Tourism Team