Become a Partner 2018-05-29T15:47:39+00:00

JOIN THE DM TOURISM 

PARTNERSHIP PROGRAM

Daylesford & Macedon
Australia’s Leading Wellness Region

DM Tourism is responsible for the strategic positioning of the region as Australia’s leading wellness region: delivering an authentic and diverse collection of physically, culturally and spiritually nourishing experiences.

WE KNOW OUR CORE BRAND PROMISE
Experiences that promote wellness and are naturally rejuvenating.

WE KNOW OUR BRAND DISTINCTION
A richly diverse natural setting within close proximity to Melbourne.

WE KNOW OUR CORE TARGET MARKET
High yield markets in Melbourne and surrounds.

Welcome

WE LOVE our region, and so do the increasing number of visitors who are coming every year.

Daylesford & Macedon continues to grow in reputation as the country’s leading wellness region.
The region has long been regarded as a special place of healing, making it for the perfect destination for experiences that relax the mind, soothe the body and nurture the soul.

This acclaimed region currently attracts nearly 4 million visitors a year supporting the growth of a diverse tourism industry. In the last 12 months, we’ve seen continued growth in our region’s visitor economy – 22% growth in domestic overnight visitors; 13% increase in visitor spend; and 6% increase in total overnight and daytrip visitors.

But this is a region that doesn’t rest on its laurels. Competition from other destinations and continuing changes in visitor expectations make it a challenging business environment for all of us.

We recognise that our success is your success. For that reason, we constantly look to innovate in our approach to marketing and promoting the region. This year’s Partnership Prospectus sets out the exciting range of opportunities for us to work together to promote our region far and wide.
There’s never been a better time to join DM Tourism’s Partner Program.

Download our Partnership Prospectus

SNAPSHOT OF VISITORS

For year ending Dec 2016, the Daylesford & Macedon region received 3.8 million visitors, up by 6.4% from the previous year. These visitors stayed for 3.2 million nights, up by 20.7% from the previous year.

DOMESTIC OVERNIGHT
910,000 visitors stayed on average 2.4 nights in the region, up from 2.1 nights.
Domestic overnight visitors spent $452 million in the region, up from $383 million.
On average, visitors spent $207 per night.

DOMESTIC DAYTRIPS
The region received 2.8 million daytrip visitors, up by 5.3% from the previous year.
Domestic daytrip visitors spent $241 million, spending an average of $86 per visitor.

INTERNATIONAL VISITORS
The region received 97,100 international visitors, up by 12.1%.
These visitors spent 1 million nights in the region, up by 20.7%.

WHAT’S NEW?

VIDEO PACKAGES

Download our Partnership Prospectus