Crisis Management

are YOU ready?

It is important that you and your business have thought about what to do and how to interact with your guests before a crisis presents itself.

Possible crisis events that could affect your business include natural disasters (such as a bushfire or flood), or events such as a pandemic or chemical leakage.

An emergency can have a profound effect on a tourism business whether it directly impacts upon the business or simply occurs within the same region, state or country. Tourism regions are vulnerable to public perceptions of health and safety. An emergency in your area can potentially result in a downturn in visitation to your business. In the worst case, your business could be unable to operate for a sustained period of time.

Here are some useful resources from the authorities to guide your thinking:

Daylesford Macedon Tourism Crisis Management Plan 2021-2

Resources for support and advice | Business Victoria