The Daylesford Macedon Ranges region is hot. In fact right now, it’s the fastest-growing region in Victoria when it comes to overnight visitation. In 2018 we had 33% more overnight stays than the year before. That’s huge.
Our region is booming, for many reasons, but one of them is the amazing operators – that’s you. The region is super progressive in our key ‘brand’ areas. We’ve got Australia’s best produce, cutting edge cuisine, young gun wine makers, talented artists and artisans, some very cool accommodation, and those of you in the wellness space are the best of the best.
But of course we need to promote these amazing products, along with the natural and historical assets that we are so lucky to have. That’s where we come in. We work really, really hard to support local businesses and drive sustainable visitation. So, we have a suite of innovative cooperative marketing products that we use to entice people to come here. It’s an increasingly competitive space so we have to have both the best product and the best marketing activities.
This is a partnership. We are in this together. Come and work with us and keep the amazing momentum going.
Steve Wroe, CEO Daylesford Macedon Tourism