DMT runs many campaigns, of various sizes and buy in is usually very affordable (from $200 or so, upwards).  Partners are able to participate in these campaigns and they are very popular.  Their popularity is due to the fact that for a small buy-in, you can piggyback off a big regional campaign, getting amazing reach and exposure.

By signing up as a partner, you will have access to our cooperative marketing activities. If would like to know more about these opportunities please check out our media kit HERE.

Our platforms

Facebook

With an engaged local and tourist following our Facebook audience is engaged and wants to learn more about the region. Check out our account: daylesfordmacedonranges

Instagram

Our Instagram followers continue to build and now we can send traffic directly to you via stories. Check out our account: daylesfordmacedonranges

Website

Designed to inspire and inform, traffic is growing so quickly we’re reluctant to put a figure on weekly traffic here, other than to say that it’s huge.  We add several pieces of content every week, both editorial, itineraries, recipes, competitions and events. daylesfordmacedonlife.com.au

Email

We have an engaged and loyal email database of over 63,000. Our open rate average is 28%. Our email list is one of our best marketing assets. We showcase itineraries, events, operators, competitions and more, with emails going out about once a month (plus special seasonal email).  They offer a great opportunity for local businesses that want to target an engaged audience.

Publications

Visitor Guide

Tens of thousands of copies of our high quality regional Visitor Guide are found all over Victoria – and beyond.  It’s over 120 pages, features the highlights of the region and our amazing operators.  It can be found at Visitor Information Centres across the state and many retail and hospitality venues around the region.  It is our most pouplar publication, with good reason. View current edition online.

Magazine

Every quarter, we produce a seasonal magazine called Daylesford Macedon Life.  We insert it into The Saturday Age, work with Mr Moto to drop it and hundreds of cafes in Melbourne and Geelong, distribute it to regional cities like Bendigo and Ballarat and also drop it to many businesses in the region.  The magazine is hugely popular and has an audited readership of over 500,000. All editions can be viewed online.

Maps

We currently produce one map, called A Tasty Little Touring Map. This map was created to support and hero our local producers and produce.  It showcases the best wineries, restaurants, cafes, pubs, bakeries and more…as well as the region’s many farmers’ markets and mineral springs.