We’re excited to let you know about some new digital content opportunities that we have in the works here at DMT. We are partnering with both Broadsheet Melbourne and One Hour Out to deliver a series of content pieces that showcase the best of our region.
We are currently working with these two media partners to determine the best topics/themes of these content pieces, based on which stories will have the strongest resonance with their audience. These could be theme or location specific, i.e ‘The best undiscovered wineries in Daylesford & the Macedon Ranges’ (themed) OR ‘The ultimate guide to Hepburn Springs’ (location specific). The end themes/ locations will be designed to best tell the story of those partners that wish to be involved. These content pieces will be amplified through each respective media partners social channels and via their EDM – guaranteeing exposure across a large and engaged audience. Here are some of the top line stats for each media partner: Broadsheet Melbourne
- 1,329,426 – monthly website sessions
- 154,371 – email subscribers
- 310,929 – Facebook likes
- 338,936 – Instagram followers
One Hour Out
- 37,920 – monthly website sessions
- 37,590 – email subscribers
- 46,553 – Facebook likes
- 19,348 – Instagram followers
The cost to be involved will be determined by the number of partners that choose to take up this opportunity. We envisage that each content piece will have a minimum of 4 and a maximum of 8 partners involved. The maximum price to be involved will be $3,000+gst for Broadsheet or $500+gst for One Hour Out.
Get in touch with Annissa to express your interest in taking part in one of these digital content partnerships.
VISIT VICTORIA BRIEFING
The DMT team have been invited to attend an industry briefing at Visit Victoria on Wednesday 27 July. This is our annual opportunity to showcase to the Visit Victoria team the many things we have happening in our region. It is anticipated that over 70 staff will attend the briefing. If you have any news to share – please let us know. That could be a new offering, new tour, new chef or upcoming event – basically anything new or newsworthy!