Dear All,
We had some formatting issues with our last email and it was not mobile responsive, so we are sending this again.
We are excited to share our Spontaneous Breaks campaign opportunity with you. We have already had a strong interest and commitment to get involved, which is great. The more businesses that get involved, the better the campaign will be, and spots are filling fast. Together, we can firmly position Daylesford & the Macedon Ranges as a must-visit destination.
This new, Spontaneous Breaks digital campaign is designed to drive immediate visitation, driving home the message that there is no better time to plan a visit than now.
We have developed this new tactical, behaviour-driving, regional visitation campaign to directly address the above challenges – intending to give Daylesford and the Macedon Ranges a greater share of urban Victorian visitation.
The Placement
The ‘Come Back to Life’ campaign will be delivered to potential visitors via major digital and social media channels, including Google Search. We have negotiated a significant media buy, designed to create impact and conversion with our key target markets – specifically last-minute millennials, Chelsea, Heather, Mai, and Alex, along with discerning over 55’s such as Geoff (see our customer personas here). This combined buying power results in a far greater reach and impact for individual operators.
For in-depth details on the campaign concept, including visuals and storyboards, please click button below.
CLICK HERE for Campaign concept & visuals
How do you get involved?
- Be a current Daylesford Macedon Ranges Tourism Partner, sign up HERE
- Have a current Business Profile Listing on the Daylesford Macedon Life website. Complete the submission form HERE
- Choose your level of support – from as little as $250 per season for a bronze package as per the below table. The cut-off date is 8th August, 2024 – you CAN NOT buy in mid-season. You snooze you lose!
- The campaign starts 1st of September 2024 – BOOK YOUR SPOT NOW
- Let us do all the work.
Campaign buy-in options
*Please note a premium of $900 is attached to gold if you’d only like to buy into one season. This is a fee we pay to the creative team to swap out the campaign assets and replace them with video content for your business. There are only 9 GOLD spots, and we have 3 remaining, so please act quickly!
*If buying into silver or bronze, you have the option of going season by season, however, we strongly recommend committing to all four seasons to get the most out of the campaign.
Bronze is ideal for retail, small cafés, smaller wineries, bakeries, and businesses without a bookable experience.
Gold and Silver are ideal for mid to larger-sized businesses that have bookable experiences or that want to bring awareness to their business.
Next steps
Let’s make this campaign a massive success for every business in the region. Get involved and avoid a dose of FOMO. This is going to be big!
To get involved or if you would like more information, please email Annissa White at .
We are also looking for Seasonal Competition contributors to make this campaign hum even more! Hit up Annissa:
The DMT team is looking forward to working with you on this exciting new campaign and driving greater visitation to our amazing region.
Cheers,
Annissa & DMT team
Daylesford Macedon Tourism
