March 12, 2020

//March 12, 2020
Hi all,
Firstly, thanks to all of you who came along to our Industry Briefing on Tuesday evening.  There was a great vibe in the room, despite the challenges we are facing.  Interesting, most businesses felt they had a stronger start to the year than last year.  However, there is a sense of concern about the remainder of the year, as the COVID-19 virus and its impact on the global economy plays out. No one likes uncertainty.
While the response of governments around the world might seem heavy-handed, particularly given the likely impact on global GDP, as I understand it, the strong reaction is driven by a concern that the coronavirus will become ‘embedded’ in the population, much as the regular ‘flu has.  The ‘flu kills somewhere around 300,000-600,000 people a year and has a mortality rate of about 0.1%. 

The mortality rate of COVID-19 is not clear, but it’s almost certainly higher than the regular ‘flu.  So if you, like me, have been wondering why the governments of the world have acted so strongly, that’s the reason.  We don’t need another, more deadly, form of the ‘flu becoming ‘mainstream’.
Anyway, what do I know? I’m just a tourism dude.  What I can do is provide you with some information to help you navigate these interesting times.

Free VTIC membership
VTIC is the state’s key tourism lobbying body and does a terrific job in representing our sector to government.  They want to ensure businesses can find a way back from these challenging times and emerge stronger and ready to grow. 

As such, they are waiving membership fees for In the Loop and Essentials until 31 December 2020.  In addition, they’ve boosted the support available, by providing access to the workplace relations advice line – voted their most valued service by members, plus training credit to support upskilling for business.
More info here

Free Victorian Chamber of Commerce Memberships for 12 months
The Victorian Chamber has been around for 167 years and provides business advice, networking events and workplace relations advice. More info here.

The Chamber also produced a pretty handy coronavirus information page, relevant to tourism businesses.  Check it out here – worth a look IMO.

Visit Victoria
Those who came along on Tuesday were, I hoped, reassured by the excellent presentation by Visit Victoria’s Regional Brand Manager, Charles ‘Chuck’ Deuchrass.  Our STO has been sure-footed in its response to the fires and coronavirus to date and have been great at pushing people into our region by ensuring we are getting more than our fair share of marketing activity and publicity.  As I said at the meeting, if you’re having a tough time, let me know –

If you’re a DMT Partner and have an ATDW listing (and a listing on the Visit Victoria site), I can ask them to try to give you more exposure.  Visit Victoria also have a portal, on which I can report specific businesses and their specific challenges. 
DMT Annual Conference – May 26th
We are hosting our annual conference on May 26th.  The theme is that building business strength is a ‘game of inches’.  Very few of us have the brains or luck to come up with a game changing idea, so it’s about incremental improvement. 

This can be just as innovative as one big idea!  We have some high profile speakers, including Nigel Collin and Natalie O’Brien.  We have also invited Kate Pattison back to run a social media session. 

Please email us if there are specific things you’d like to learn in the social media space
Digital Marketing Training (Instagram)


Speaking of social media – if you want to sharpen your skills, our social media superstar, Narenna is running another of her highly acclaimed workshops. We’re running an Instagram class on Thursday the 19th March

It is suited to beginners or someone who wants to refresh what they already know and gain helpful tips to grow and engage with their audience. 
Location: The Cosmopolitan Hotel, Trentham
Cost: $49
RACV Victorian Tourism Awards
Nominations are now open for the 2019 RACV Victorian Tourism Awards. For more information on the 2019 Awards program visit

Entering the awards can be very valuable, but whether you take the time to write a submission depends on your business strategy. I have been through the process a few times and am happy to give you my $0.02 worth, but the best thing you can do is go to a workshop. 
One will be held at the RACV Goldfields Resort in Creswick on Wednesday May 27th from 10.00-12.30pm. There will also be a series of webinars if you prefer.
Take care,
Steve and the DMT team

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2020-03-18T07:17:34+00:00 March 17th, 2020|Newsletter|Comments Off on March 12, 2020