March 31, 2020

//March 31, 2020
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Firstly, I hope you’re OK. It’s normal if you’re not, and if that’s the case, talk to someone.  For the last few weeks, most of us have been working harder than ever, as we come to terms with, and adapt to, the ever-changing challenges.  Being busy is good for your mental health.  However, as the rate at which changes to policy and regulation slows down, we might find ourselves in a ‘lull’ where we are limited in what we can do to adapt; and business is quieter. If you missed our ideas we have shared, for making the most of your time during this situation, you can find a few in Update 5.  
Look after yourselves.
 
Business Support Fund – read this bit
From our friend Stuart Toplis at the Department of Jobs, Precincts and Regions:
 
Afternoon Steve,
It’s crazy and extremely challenging times.  I hope you and your family are doing okay?  On the weekend, the State Government launched the Business Support Fund, which will be of interest to small tourism operators in your region…
 
The Victorian Government has launched the $500 million Business Support Fund to help small businesses survive the impacts of the coronavirus (COVID-19) pandemic and keep people in work. 

The Fund is part of the Victorian Government’s $1.7 billion Economic Survival Package.  The Business Support Fund will help small businesses profoundly impacted by shutdown restrictions.  Those businesses can apply for a $10,000 grant towards operational costs and to help keep people in work.
 
To be eligible, businesses must already employ staff, have a payroll of less than $650,000 and a turnover of more than $75,000. Full details on eligibility and how to apply are set out on the Business Support Fund webpage business.vic.gov.au/businesssupportfund.
 
Business info hub
It’s hard to work out where to go for your information, and we have been sending emails with the best links to the latest info.  Probably the best business/employer/employee info hub is here. Many of you are sole traders, and this is a very handy link for you.
 
Grants, subsidies, policies etc
Late yesterday (we held off sending this newsletter until the announcement) the Federal Government announced support measures for employees who were stood down as a result of the coronavirus. This is what many of us have been waiting for.  The ‘Job Keeper Payment’ enables businesses whose turnover has dropped at least 30% over a given period of at least a month to apply for wage subsidies. It appears, at face value, to be a very good initiative.  You must register your business via the ATO here.  You probably have the factsheet already but if not, you can find it here.
 
These measures support existing relief measures announced recently such as:
The Business Support Fund noted above.
Payroll tax refund. Info here.
 
Confused about the ‘stay at home’ directive?  Here’s a good explainer.
 
Marketing
As mentioned in the previous email, we are NOT going dark with marketing.  Rather, we see this as a chance to build awareness and engagement with the regional brand.  We will continue to inspire our audience with images of the region and inform them  with posts about your adapted business offerings, and our ‘campaign’ (if you can call it that) name is ‘Dream now, discover later’.  Join us on this journey!  Use #dreamnowdiscoverlater for all your Instagram posts.  Others you might use are: #dreamnowvisitlater #dreamnowtravellater #weareallinthistogether #newnormal
 
And don’t abandon our regular hashtags and your locations, they are more important than ever:
#daylesfordmacedonlife #daylesfordmacedonranges
And use location tags - e.g. #daylesford, #mountmacedon, #kyneton, #woodend, #trentham
 
Regional business directory
We have put up a page on one of our websites outlining offerings from the region’s businesses.  It is aimed at the community as well as people in Melbourne who might want to buy your products online.  If you’re missing, or some info isn’t correct, please email us.
 
Advice
If you’re not clear on what you can and can’t do, unsure whether you can or can’t take that accommodation booking, or just want to bounce ideas, call us.  I’m on 0419 574 813. 
 
Stay well.
 
Steve and the DMT Team
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2020-03-31T14:09:28+00:00 March 31st, 2020|Newsletter|Comments Off on March 31, 2020