Marketing Update April 2022


As we charge in to April, with the Easter school holidays on the horizon, the pace is certainly not slowing down at Daylesford Macedon Tourism. The deadline for our winter magazine is fast approaching, we have limited spots left in our Tasty Little Touring Map and our winter ‘grow your database’ giveaway is shaping up to be a good one. Our autumn competition has just wrapped up, which will see over 13,000 unique emails shared with participating businesses.

We continue to see strong growth across our social channel, especially Instagram and our subscriber database continues to grow, now sitting at 72,000.

We have some fantastic marketing opportunities coming up over the next few months – including the opportunity to be featured in our winter mag – either via editorial or advertising opportunities, read below to find out how!

limited winter advertising space available

Don’t miss the opportunity for your business to be seen in this large format 40-page publication. As usual, 145,000 copies of the magazine will be printed. However, we are switching up the distribution plan, with the intention of getting the magazine in front of more of our target audience. Instead of The Saturday Age, the mag will be inserted in The Sunday Age on 29 May (approx. 90,000 copies). The remaining mags will be shared via Mr Moto to 550 cafes in Melbourne, as well as shared via a letter box drop to targeted Melbourne suburbs, based on postcode analysis. We will of course share the mag widely throughout our region and nearby regional cities as well.


Inside Front Cover
1 x Advertorial
2 x 1/3 Page
1 X Must Have – Must Try
4 x Business Listings

You can book directly via the buttons below, or email Annissa () to discuss the best option for your business.


We are in the process of finalising the editorial for the winter mag – however we need your help! We are looking for nominations for the following two stories:

Best hot chocolates – let us know your go to spot for a warming hot chocolate within the region
Winter roadside farmgates – do you have a farmgate you always visit in winter? Let us know where it is and why you go there.

Please share any ideas via the button below.


Thanks to everyone that has submitted prizes for our winter ‘build your subscriber database winter competition’. We are still on the hunt for the following prizes:

  • Meals – breakfast, lunch or dinner
  • Experiences
  • Classes and workshops

Our prize partners are given access to all of the entrants’ email addresses, helping businesses to build their own engaged database. We will be handing over 13,000+ emails to our partners who took part in our autumn competition. Email is a key method of business communication that is fast, cheap, and easy. Using email can greatly benefit businesses as it provides efficient and effective ways to communicate.

The cost to be involved is $800 ex GST, in addition to offering a prize offering. Get in touch with Annissa to find out more () or submit your prize details below.


We are always on the hunt for details on new and interesting things our partners have happening. We speak directly with travel editors and writers from around Australia on a regular basis – feeding them ideas on what’s happening in our region. We also share this content with the PR teams Visit Victoria and Tourism Australia.

If you have anything happening that’s new or noteworthy, make sure you share the details with Madeleine, our PR & Content Manager.


We only have five spaces left on our Tasty Little Touring Map. This map is exclusively for those businesses that support local producers. We celebrate our local produces by guiding visitors on a journey to taste the products they supply. Get in touch with Annissa () to book your spot now.

And the winner of 2 x tickets to the DMT conference are… Jan and Robert Jones at Tuki. We received 30 early bird registrations for the Tasty Little Touring Map. Thanks to everyone that responded early and congratulations to Jan and Robert. See you on the 2nd May.


Reach an engaged tourism subscriber database of 70k who you can show off your accommodation, event, food and drink offer, online service or product. We send our EDM at the end of each month. The cost to be involved is $200 ex GST.


Investing in the tourism leaders of the future is important to DMT. We have four tickets (two for residents Hepburn Shire and two for residents of Macedon Ranges Shire) for people aged under 25 to attend our conference on Monday 2 May. Please email Steve at if you have any likely candidates and in one sentence, tell him why the candidate deserves the opportunity!