I hope you’re well. We meant to send this email earlier in the week, after the fantastic news that re-opening has begun! A couple of weeks earlier than we predicted too. That has of course meant that we are all busier. I hope that things are turning around for you. DHHS has a ‘source of truth’ page on openingshere. You’re probably across what you need to know but it’s a handy resource.
As always, a series of useful links and resources are listed below. We’ve kept this short as the conversations I have had with most of you suggest that you’re better off taking bookings and getting open, than staring at a screen.
This one’s short and sharp so dive in.
Like many of you, we have all been on ‘reduced hours’…well reduced pay but same hours if the truth be told…again, like most of you I expect. We’ll be back in the office on June 15th. We are working on the spring magazine amongst other things. We cancelled the winter mag, but feel it’s important to get in the face of Melburnians and remind them of why our region is so damn awesome.
The magazine will come out in August, and while budgets are probably tighter than normal, I encourage you to consider advertising in this coming edition. It gets ‘a lot of eyeballs’ as one of my marketing guys used to say. Get in touch with Annissa on email@example.com if you’re keen.
We’d also like you to be a part of our next ‘Christmas in July’ type competition which has been given a new spin. Every day on our social media, we will reveal a prize and its winner. Find the details here. This is a campaign that will create interest and hype for our region. We want to support you during this time, so we're offering this opportunity FREE to partners, the only cost to you is your contribution of a prize. If you’d like to participate please submit your details here.
More marketing opportunities are coming soon; we are working on the 2021 prospectus now.
Oh, and why not check out our new website? There is still a ton of stuff to get in there (like business listings), but it’s a much nicer site. We’ll keep you updated on being featured (partners are featured for free of course) and continue to load content over the next few weeks. Make sure you have submitted your business detailshere.
VTIC’s Guiding Steps for the Victorian Tourism Industry
Our friends and allies at VTIC have produced a document that guides you through the steps to re-opening your tourism business. You may be well down this path, but it is worth a look. Check it outhere.
They have also provided, via the Quality Tourism Framework, an online cleaning training module, providing core practices that businesses can employ to prepare to open and operate safely within the current environment. Businesses receive tailored cleaning checklists, a risk register, and a logo to signify their commitment to these new procedures, giving greater customer confidence. If you do not have an existing Quality Tourism Framework account, you will need to sign up and complete the accreditation business standards to access the module. Accreditation fees are currently being waived until December 2020. Check it out here.
And a final reminder that VTIC (Victoria’s key tourism advocacy body) is offering free ‘Essentials’ and ‘In the Loop’ memberships here. The CEO Felicia, and her team, have been amazing during this time. And Felicia contacted me last week, saying that there has been a big lift in memberships form our region. Well done all, smart move.
DHHS has also produced a set of guidelines to assist cafes, restaurants and other F&B businesses to reopenhere.
More free online training
Offers of free online training aren’t exactly rare at the moment. If you’re too busy to waste time on ones that are no good, fear not. The link below offers practical help with free online courses, live and on-demand events, and a range of business resources to help you prepare for a strong recovery. Business resilience, cashflow management, marketing, mental health and wellbeing and export advice are just some of the topics covered. Worth a look, and endorsed by some reputable state and federal bodies.
Let’s call it ‘visitor sentiment’ as ‘consumer’ isn’t a great word. A very clever young man named Julian, who works at Visit Victoria, updates us weekly on visitor sentiment, tracking people’s propensity to travel. The index is heading in the right direction as confidence grows, but it is off the lowest base on record. Anyway, the key point is that the likelihood of Victorians travelling within our state continues to rise quickly. There’s a worthwhile read available here.
Ok that’s it for now. We’ll leave you to get back to getting ready for 1 June or whenever it is you plan to reopen.
Steve and the DMT Team
Our mailing address is: