Established as a company limited by guarantee in July 2016, Visit Victoria brings the best of Tourism Victoria, Victorian Major Events Company and Melbourne Convention Bureau under one brand that capitalises on commercial opportunities in an increasingly competitive and dynamic global tourism market.

Daylesford Macedon Tourism works closely with Visit Victoria in a collaborative and agile environment that informs, connects and partners with industry and the Victorian State Government to amplify Victoria’s profile.

Visit Victoria is the State Tourism Organisation (STO) built to drive demand for Victorian tourism. The role of an STO is to support the development and marketing of sustainable tourism destinations and experiences within their state, to increase awareness and attract visitors.