Following on from the bushfires over the Australian summer, the COVID-19 pandemic is having damaging and long-lasting impacts on tourism. As we move into recovery, we are seeing some positive signs of growth.
Daylesford Macedon Tourism work closely with the Department of Jobs and Precincts through the Tourism Events and Visitor Economy branch to measure visitation to our region. We also work closely with Visit Victoria on tracking brand, statewide campaigns and consumer sentiment.
Visitation data is shared at our industry briefings and you can access this data by viewing past briefing PowerPoint shows under the ‘DMT Briefings’ section above.
Don’t hesitate to call us to talk about this data or request any other data you might need. You can also check out Tourism Research Australia’s excellent website for a range on tourism and visitation data tra.gov.au.