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When: June 25th, 2024 8:30am-3:30pm
Where: Macedon Ranges Hotel & Spa
Networking drinks to follow: 3:30-5:00pm at TBA, Woodend
Cost: $79 +GST Partners $158 +GST Non-partners
READ MORE ABOUT OUR SPEAKERS BELOW
This year’s theme is all about having a growth mindset in uncertain times. We will hear from some of the country’s most innovative and forward-thinking leaders. Learn about using AI to generate content, how to market your business in challenging times, and why you should invest when others are cutting back. Gain insights into the international market and what international visitors expect, as well as real life examples on how to get traction in the weddings and events space. Understand how to utilise social media, learn about TYPSY, a new (free) online hospitality and training platform. Hear from Booking.com about our region’s performance, forecasts and how to best market your property. A finance expert will talk about how to survive in a lower spend environment, and our friends at Visit Victoria and Tourism Australia will also update us on the latest marketing initiatives and how to get involved. Our keynote speaker, a behavioural scientist who has presented on the international stage and worked with the likes of Visit Victoria, will talk about the power of a positive mindset, with real life examples.
Dan Monheit is CEO and cofounder of Hardhat, Australia’s foremost creative agency built around Behavioural Science. Since 2005, Dan has been called upon by many of Australia’s most innovative organisations and brands, including DocuSign, Virgin, Lite n’ Easy, Kogan.com, TAC and Visit Victoria.
Dan is regarded as one of the industry’s leading thinkers on behavioural science, brands, communications and decision making. Dan’s insights have been published in major publications including The Age, Sydney Morning Herald, CEO Magazine, Yahoo Finance, news.com.au, CMO Magazine, as well as content series for the likes of Meta, Google and CarSales.
Dan’s expertise has seen him present on behavioural science to thousands of people, including SXSW in Austin Texas. His ‘Bad Decisions’ podcast regularly features in the ‘top marketing podcast’ charts and draws listeners from over 100 countries. His first Behavioural Science book, ‘The Why, the Book’ was released in 2022 and became an instant Amazon #1 Best Seller. MORE ABOUT DAN
John Hall grew up in an entrepreneurial household helping his parents turn the family business from a zucchini farm into the award-winning tourist attraction Cactus Country. His passion for tourism and marketing has helped him grow his business, The Paddock at Ulupna, into a stunning wedding and accommodation venue on The Murray. Through the use of AI and his passion for small business and marketing, John is able to work full-time as the Marketing Advisor at Moira Shire, help with strategy and marketing at Cactus Country, and run his wedding and accommodation venue. John will share his journey, insights, and strategies for success in the tourism industry and how AI has evolved to become an essential tool for success. MORE ABOUT JOHN
Jack is Booking’s account manager supporting accommodation operators across regional Victoria to flourish in the digital space. After having worked across the e-commerce and hospitality industries throughout his career, Jack joined Booking.com in 2022 determined to help drive Victoria’s tourism growth to new heights through Booking.com’s connected trip.
Fiona is as an operator of an award-winning tourism business in Melbourne, and has been consulting with industry for 20 years in Melbourne and Victoria. For the last two she years has worked to bring her industry experience to training and support to Victorian operators under two grant programs at VTIC. Her passion for collaboration and knowledge of the industry offer great insights to both stakeholders and operators. Fiona’s focus on the value of tourism is in supporting industry to sustain viable and collaborative businesses, that visitors and locals benefit from. MORE ABOUT TYPSY
An accomplished executive level manager that has worked across both the private and public sectors. A visionary leader with a track record of achievement linked to solid strategic planning capabilities, strong communication skills, with an impressive network of partners in both the commercial and government arenas.
Committed, passionate, dedicated and innovative, I have a great capacity to instil confidence and motivate others. I’ve served on numerous NFP and commercial boards at state and national levels tasked with driving organisational reform in order to re-establish relevance and achieve future sustainability.
Charles heads up regional marketing for Visit Victoria, overseeing the delivery of large-scale brand initiatives to drive Victoria’s Visitor Economy. Recent destination campaigns include Every bit different, Stay close, go further, Click for Vic, Your Happy Space and Wander Victoria.
Working closely with Victoria’s Regional Tourism Boards, Charles and his amazing team are working hard to get Victorians to spend more time (and money) discovering their own backyard.
Charles has 20 years’ experience working in the tourism industry holding various leadership roles.
Steve completed a Bachelor of Business, Majoring in Tourism, Marketing and Economics, and two days after his last exam, flew to Asia, where he led tours for Peregrine Adventures. He then held roles of Marketing Manager, Operations Manager and General Manager at Peregrine. He then worked for Intrepid Travel, as Operations Director and GM of Marketing. His next role was Director of Tourism & Marketing at Parks Australia. While there, he spent a year as Park Manager of the iconic Kakadu National Park. He is currently the CEO of Daylesford Macedon Tourism, a role he has held for 5 1/2 years.
Bernie is a senior executive with extensive and diverse local, state and national leadership experience in the government and not-for-profit sectors, leading large staff teams, strategy, organisational change and working productively with councillors and Boards.
Bernie has a wealth of experience in leadership, working with communities and a strong understanding of the opportunities and issues impacting regional Victoria, especially in the Loddon Mallee region.
WHEN:
Tuesday February 13, 2024
7-9am
WHERE:
The Cosmopolitan Hotel, Trentham
WHEN:
Tuesday January 23rd, 2024
4-6pm
WHERE:
Wombat Forest Winery
189 Springhill Rd, Denver VIC 3461