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The Daylesford and Macedon Ranges region is very popular, for many reasons. One of those reasons is the amazing operators – that’s you. The region is super progressive in our key ‘brand’ areas. We’ve got Australia’s best produce, cutting edge cuisine, young gun wine makers, talented artists and artisans, some very cool accommodation, and those of you in the wellness space are the best of the best.
But of course, we need to promote these amazing products, along with the natural and historical assets that we are so lucky to have. That’s where DMT comes in. We work really, really hard to support local businesses and drive sustainable visitation. So, we have a suite of innovative cooperative marketing products that we use to entice people to come here and raise the profile of local businesses. It’s an increasingly competitive space so we have to have both the best product and the best marketing activities.
If this year has taught us anything, it is that without collaboration, communication and cooperation, challenges are magnified. We look forward to working with you this year as we emerge from what is the toughest period of most people’s lives.
Unity is strength.
Steve Wroe, CEO Daylesford Macedon Tourism