"As small business owners, we have limited resources - time, marketing budget, knowledge... Success in small business is reliant on our ability to achieve non-linear gains where output is untethered from input. The alternative is that we work ourselves into the ground for minimal gains. DMR Tourism is in my magic leverage box. By relying on the team at DMR for information, advice, marketing opportunities that I couldn't otherwise afford and support with problem solving, I have been able to significantly grow the business. I know that many business owners in the region feel that the investment is a lot but, in my experience, the gains are worth it. This is leverage working to my advantage. Moreover, they are lovely people with values aligned to my own; this cannot be overestimated."