As the Daylesford & Macedon Ranges region’s tourism board, one of our key responsibilities is to support of the tourism industry. During this quite surreal time, this is more important than ever. We are communicating the latest advice frequently via email. You can subscribe to our emails further down this page. We have uploaded the content of these emails below. We are always here to support anyone involved in the region’s visitor economy so don’t hesitate to get in touch.
Further to my email yesterday, I am working on a coordinated response to the Premier’s Roadmap. I have spoken to a number of you over the last 48 hours, and here is a summary of the key issues for me to raise, loosely broken down by the accommodation and hospitality sectors, with some broader needs noted further down.
No doubt you’ll have seen the ‘Roadmap’ to reopening announced by the Premier yesterday. While it’s always good to have a plan, like many of you who have been in touch with me today, I believe that greater clarity on a few points is required.
You’ll have probably seen the recent announcement of Visit Victoria’s ’Click for Vic’ campaign. The Premier announced the campaign on Sunday; this is an activity that is heavily backed by the State government and supported by a $2m marketing spend. The campaign aims to support businesses in the tourism sector, who offer their products online. Producers, bakers, makers, wineries, distilleries, breweries, restaurants, fashion retailers, book stores (and more) can take advantage of this campaign.
Let’s hope that this 6+ weeks of restrictions does the job of eliminating this damn virus from the community. If we’re going to lock down, let’s do it properly. A ‘stop/start’ approach to reopening is, in many ways, more challenging than one extended ‘hard lockdown’.
Our key objectives are to increase year round visitation to the Daylesford & Macedon region. To build a richer Daylesford & Macedon experience for visitors through the development of new products and services that make the most of key regional strengths. Develop the region as a best practice tourism industry that enhances the visitor experience Support the creation of a sustainable and engaged regional tourism industry, enabled for growth
DM Tourism is the lead agency responsible for promoting the region’s key tourism strengths – its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Sunbury, Bacchus Marsh, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Broadford, Glenlyon, Malmsbury and Romsey.
As the peak tourism body, DM Tourism is committed to supporting and encouraging quality tourism experiences by assisting the region’s tourism operators with the ambition to provide quality experiences, the focus to ensure sustainable businesses and the passion to be committed to excellence
DM Tourism maintains and develops a comprehensive image library representing all tourism product experiences in the region. As a Partner you will be entitled to free use of these images for use in your tourism related promotional and marketing activities. New images are added to the library throughout the year.
Non partners can also use the images for a nominal licensing fee.
Main Image: @brenton_captures
