As the Daylesford & Macedon Ranges region’s tourism board, one of our key responsibilities is to support of the tourism industry. During this quite surreal time, this is more important than ever. We are communicating the latest advice frequently via email. You can subscribe to our emails further down this page. We have uploaded the content of these emails below. We are always here to support anyone involved in the region’s visitor economy so don’t hesitate to get in touch.
Hooray! After being forced to cancel the winter and spring mag’s, we have just produced what is, without doubt, our best mag yet. Thanks to the team for producing, all contributing authors, all businesses who got involved in the competition and articles, and above all, the advertisers. We can’t afford to produce this without advertising support and I’m absolutely sure that those who invested in the magazine will see a great ROI.
I hope that the regional visitation is enough to keep the till turning over. Visitation in the last few weeks has been reasonably good based on conversations I have had with a few of you. As mentioned previously, we are running a regional social marketing campaign which seems to be tracking well. But regional visitation is not enough.
Firstly…WAHOOO!!! We’re open baby!!! OK, only region to region but it still feels great. We’ve been pushing for greater clarity around what the easing of restrictions means. No doubt you’ve found these links yourself, but if not, they’re handy:
Further to my email yesterday, I am working on a coordinated response to the Premier’s Roadmap. I have spoken to a number of you over the last 48 hours, and here is a summary of the key issues for me to raise, loosely broken down by the accommodation and hospitality sectors, with some broader needs noted further down.
Our key objectives are to increase year round visitation to the Daylesford & Macedon region. To build a richer Daylesford & Macedon experience for visitors through the development of new products and services that make the most of key regional strengths. Develop the region as a best practice tourism industry that enhances the visitor experience Support the creation of a sustainable and engaged regional tourism industry, enabled for growth
DM Tourism is the lead agency responsible for promoting the region’s key tourism strengths – its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Sunbury, Bacchus Marsh, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Broadford, Glenlyon, Malmsbury and Romsey.
As the peak tourism body, DM Tourism is committed to supporting and encouraging quality tourism experiences by assisting the region’s tourism operators with the ambition to provide quality experiences, the focus to ensure sustainable businesses and the passion to be committed to excellence
DM Tourism maintains and develops a comprehensive image library representing all tourism product experiences in the region. As a Partner you will be entitled to free use of these images for use in your tourism related promotional and marketing activities. New images are added to the library throughout the year.
Non partners can also use the images for a nominal licensing fee.
Main Image: @brenton_captures
