As the Daylesford & Macedon Ranges region’s tourism board, one of our key responsibilities is keep you informed. You can subscribe to our emails below to get the latest advice and tourism updates. We have uploaded the content of these CEO Update emails below. We are always here to support anyone involved in the region’s visitor economy so don’t hesitate to get in touch.
In these monthly emails we tend to woop woop about all the great marketing stuff that’s happening and while that is certainly going on, we are very much aware that times are tough. We are in contact with many of you, and we have been working hard, lobbying Government and working media channels to advocate for more financial support. One thing is clear; this is the toughest time of the pandemic so far.
In these monthly emails we tend to woop woop about all the great marketing stuff that’s happening and while that is certainly going on, we are very much aware that times are tough. We are in contact with many of you, and we have been working hard, lobbying Government and working media channels to advocate for more financial support. One thing is clear; this is the toughest time of the pandemic so far.
In these monthly emails we tend to woop woop about all the great marketing stuff that’s happening and while that is certainly going on, we are very much aware that times are tough. We are in contact with many of you, and we have been working hard, lobbying Government and working media channels to advocate for more financial support. One thing is clear; this is the toughest time of the pandemic so far.
In these monthly emails we tend to woop woop about all the great marketing stuff that’s happening and while that is certainly going on, we are very much aware that times are tough. We are in contact with many of you, and we have been working hard, lobbying Government and working media channels to advocate for more financial support. One thing is clear; this is the toughest time of the pandemic so far.
Marketing & Public Relations
Daylesford Macedon Tourism is the lead agency responsible for promoting the region’s key tourism strengths through marketing activity and partnerships with industry, local government and Visit Victoria. Our regions strengths are many with its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Sunbury, Bacchus Marsh, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Broadford, Glenlyon, Malmsbury and Romsey.
Industry Support
Product Development
Our key objectives are to increase year-round visitation and spend in and around the Daylesford & Macedon region. We will do this by helping to build a richer Daylesford & Macedon experience for visitors through the development of new products and services that make the most of our key regional strengths. We will develop the region as a best practice standard for the tourism industry to shine while enhancing the visitor experience. We support the creation of a sustainable and engaged regional tourism industry that is enabled for growth.
One of our key roles is to work with State Government, industry and the community to develop the right products for the region. This includes the development and management of a Destination Management Plan. The plan sets a multi-year vision for product development in the region, ensuring that is supports the regional brand, fill product ‘gaps’ and ensures sustainable tourism growth.
Main Image: Lake Daylesford @brenton_captures
