As the Daylesford & Macedon Ranges region’s tourism board, one of our key responsibilities is keep you informed. You can subscribe to our emails below to get the latest advice and tourism updates. Non-partners receive marketing updates from us, and partners receive detailed industry updates from our CEO which cover things like grant opportunities, data, updates on Government policy, regional insights and more. These updates are available to DMT partners. It only costs $179 per year to be a DMT partner and you get a lot of value: find out more about partnership here. We are always here to support anyone involved in the region’s visitor economy so don’t hesitate to get in touch.
Read on to discover our latest opportunities and marketing initiatives. The spring/summer Daylesford Macedon Life magazine is selling fast and we can’t wait to see this edition in The Australian and The Sunday Age.
We’re excited to let you know about some new digital content opportunities that we have in the works here at DMT. We are partnering with both Broadsheet Melbourne and One Hour Out to deliver a series of content pieces that showcase the best of our region.
Over the last few years, we have developed some fantastic cooperative marketing opportunities and I’m really excited about those presented in the 2022/23 media kit. We have some proven favourites, plus some great new opportunities that allow you to massively expand your marketing reach and build your channels and engagement.
As someone interested in our lovely region, we’re keen to hear from you. We have created a survey to help us understand what you love about the region, what inspires you, and how you plan a visit. This will help us with our product development and improving your visiting experience in years to come.
Marketing & Public Relations
Daylesford Macedon Tourism is the lead agency responsible for promoting the region’s key tourism strengths through marketing activity and partnerships with industry, local government and Visit Victoria. Our regions strengths are many with its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Sunbury, Bacchus Marsh, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Broadford, Glenlyon, Malmsbury and Romsey.
Industry Support
Product Development
Our key objectives are to increase year-round visitation and spend in and around the Daylesford & Macedon region. We will do this by helping to build a richer Daylesford & Macedon experience for visitors through the development of new products and services that make the most of our key regional strengths. We will develop the region as a best practice standard for the tourism industry to shine while enhancing the visitor experience. We support the creation of a sustainable and engaged regional tourism industry that is enabled for growth.
One of our key roles is to work with State Government, industry and the community to develop the right products for the region. This includes the development and management of a Destination Management Plan. The plan sets a multi-year vision for product development in the region, ensuring that is supports the regional brand, fill product ‘gaps’ and ensures sustainable tourism growth.
Main Image: Hanging Rock. Photography by David Kirkland.
