About Us

We Are Daylesford Macedon Tourism.

  • Daylesford Macedon Tourism is the peak industry body for tourism in the Daylesford and Macedon Ranges region. The organisation is governed by a Board which includes industry experts and skilled-based members. The board is chaired by an independent Chairman.
  • The role of Daylesford Macedon Tourism is to develop a co-ordinated approach to marketing, product development, infrastructure development and industry development for the region.
  • We are an independent body, operating as a not-for-profit business, where all profits are reinvested back into developing and promoting the region. State and local government are key financial stakeholders in the organisation, providing core funding that underpins the organisation’s operations.
  • We are your peak body for tourism, and we are here to listen and represent your interests. As a regional tourism board, we are advocates for the region’s tourism sector, engaging with local, state, and federal governments. We are here to support you, hear your ideas and listen to feedback. Equally we are here to provide advice and be a sounding board to ensure the success of your business.

As the Daylesford & Macedon Ranges region’s tourism board, one of our key responsibilities is keep you informed.  You can subscribe to our emails below to get the latest advice and tourism updates.  Non-partners receive marketing updates from us, and partners receive detailed industry updates from our CEO which cover things like grant opportunities, data, updates on Government policy, regional insights and more. These updates are available to DMT partners.  It only costs $179 per year to be a DMT partner and you get a lot of value: find out more about partnership here. We are always here to support anyone involved in the region’s visitor economy so don’t hesitate to get in touch.

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Marketing Updates from DMT

Marketing Update June 2022

Over the last few years, we have developed some fantastic cooperative marketing opportunities and I’m really excited about those presented in the 2022/23 media kit. We have some proven favourites, plus some great new opportunities that allow you to massively expand your marketing reach and build your channels and engagement.

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As someone interested in our lovely region, we’re keen to hear from you. We have created a survey to help us understand what you love about the region, what inspires you, and how you plan a visit. This will help us with our product development and improving your visiting experience in years to come.

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Our key roles

Marketing & Public Relations

Daylesford Macedon Tourism is the lead agency responsible for promoting the region’s key tourism strengths through marketing activity and partnerships with industry, local government and Visit Victoria.  Our regions strengths are many with its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Sunbury, Bacchus Marsh, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Broadford, Glenlyon, Malmsbury and Romsey.

Industry Support

  • As the peak tourism body, Daylesford Macedon Tourism is committed to supporting and encouraging tourism quality by assisting the region’s tourism industry provide memorable visitor experiences, sustainable business practices and a commitment to excellence.
  • Daylesford Macedon Tourism offers several training opportunities for members. This ranges from business mentoring, tourism award submissions, Digital programs and production development. All great reasons to be an industry partner of Daylesford Macedon Tourism. For upcoming training opportunities, briefings and forums, click here (link to training/briefings section)
  • Daylesford Macedon Tourism maintains and develops a comprehensive image library representing all tourism product and experiences in the region. As a Partner you will be entitled to use of these images for free in your tourism related promotional and marketing activities. New images are added to the library throughout the year.
  • Non partners can also use the images for a nominal licensing fee.
  • Daylesford Macedon Tourism is a not-for-profit organisation. By becoming a partner, you are supporting us and contributing to the enhancement of our tourism region. You can find out about the benefits of become a partner here link to become a partner below.

Product Development

Our key objectives are to increase year-round visitation and spend in and around the Daylesford & Macedon region. We will do this by helping to build a richer Daylesford & Macedon experience for visitors through the development of new products and services that make the most of our key regional strengths. We will develop the region as a best practice standard for the tourism industry to shine while enhancing the visitor experience.  We support the creation of a sustainable and engaged regional tourism industry that is enabled for growth.

One of our key roles is to work with State Government, industry and the community to develop the right products for the region.  This includes the development and management of a Destination Management Plan.  The plan sets a multi-year vision for product development in the region, ensuring that is supports the regional brand, fill product ‘gaps’ and ensures sustainable tourism growth.


Main Image: Hanging Rock. Photography by David Kirkland.