About Us

We Are Daylesford Macedon Tourism.

  • Daylesford Macedon Tourism is the peak industry body for tourism in the Daylesford and Macedon Ranges region.  The organisation is governed by a Board which includes five industry skilled-based members. The board is chaired by an independent Chairman.
  • The role of Daylesford Macedon Tourism is to develop a co-ordinated approach to marketing, product development, infrastructure development and industry development for the region.
  • We are an independent body, operating as a not-for-profit business, where all profits are reinvested back into developing and promoting the region. State and local government are key financial stakeholders in the organisation, providing core funding that underpins the organisation’s operations.
  • We are your peak body for tourism, and we are here to listen and represent your interests. As a regional tourism board, we are advocates for the region’s tourism sector, engaging with local, state, and federal governments. We are here to support you, hear your ideas and listen to feedback. Equally we are here to provide advice and be a sounding board to ensure the success of your business.

As the Daylesford & Macedon Ranges region’s tourism board, one of our key responsibilities is keep you informed.  You can subscribe to our emails below to get the latest advice and tourism updates.  We have uploaded the content of these CEO Update emails below.  We are always here to support anyone involved in the region’s visitor economy so don’t hesitate to get in touch.

Important News Updates from DMT

January 6 2022

Happy New Year to you. Here were are on January 6th, and already challenges are resurfacing.  SURELY we are due a year with minimal headaches and interruptions!? Today’s news about density limits didn’t come as a great shock but it does bring with it a reminder that we are still in the thick of Covid.

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December 21 2021

All of us at Daylesford Macedon Tourism wish you a safe, happy and – hopefully – relatively uneventful holiday season. We will close the office lunchtime Thursday December 23rd and will be back on deck Jan 4th. Take care of yourselves and others.

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December 20 2021

Daylesford Macedon Tourism in partnership with the Victoria Tourism Industry Council (VTIC) is excited to launch the Regional Digital Coaching Program. This is an opportunity for you to build your online presence. You will work directly with expert coaches from Tourism Tribe in one-on-one sessions reviewing, developing, and ultimately optimising traction with your online customers.

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December 17 2021

Daylesford Macedon Tourism in partnership with the Victoria Tourism Industry Council (VTIC) is excited to launch the Regional Digital Coaching Program. This is an opportunity for you to build your online presence. Whether your business is starting, growing or developing an online footprint, this program will support you.

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Our key roles

Marketing & Public Relations

Daylesford Macedon Tourism is the lead agency responsible for promoting the region’s key tourism strengths through marketing activity and partnerships with industry, local government and Visit Victoria.  Our regions strengths are many with its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Sunbury, Bacchus Marsh, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Broadford, Glenlyon, Malmsbury and Romsey.

Industry Support

  • As the peak tourism body, Daylesford Macedon Tourism is committed to supporting and encouraging tourism quality by assisting the region’s tourism industry provide memorable visitor experiences, sustainable business practices and a commitment to excellence.
  • Daylesford Macedon Tourism offers several training opportunities for members. This ranges from business mentoring, tourism award submissions, Digital programs and production development. All great reasons to be an industry partner of Daylesford Macedon Tourism. For upcoming training opportunities, briefings and forums, click here (link to training/briefings section)
  • Daylesford Macedon Tourism maintains and develops a comprehensive image library representing all tourism product and experiences in the region. As a Partner you will be entitled to use of these images for free in your tourism related promotional and marketing activities. New images are added to the library throughout the year.
  • Non partners can also use the images for a nominal licensing fee.
  • Daylesford Macedon Tourism is a not-for-profit organisation. By becoming a partner, you are supporting us and contributing to the enhancement of our tourism region. You can find out about the benefits of become a partner here link to become a partner below.

Product Development

Our key objectives are to increase year-round visitation and spend in and around the Daylesford & Macedon region. We will do this by helping to build a richer Daylesford & Macedon experience for visitors through the development of new products and services that make the most of our key regional strengths. We will develop the region as a best practice standard for the tourism industry to shine while enhancing the visitor experience.  We support the creation of a sustainable and engaged regional tourism industry that is enabled for growth.

One of our key roles is to work with State Government, industry and the community to develop the right products for the region.  This includes the development and management of a Destination Management Plan.  The plan sets a multi-year vision for product development in the region, ensuring that is supports the regional brand, fill product ‘gaps’ and ensures sustainable tourism growth.


Main Image: Lake Daylesford @brenton_captures