What we do

Marketing & Public Relations 

Daylesford Macedon Tourism is the lead agency responsible for promoting the region’s key tourism strengths through marketing activity and partnerships with industry, local government, state Government, and Visit Victoria.  Our regions strengths are many with its natural mineral springs, spa and wellbeing experiences, gourmet food, cool climate wines, award-winning accommodation, rich culture, nature and beautiful nature trails and parks; and its wide range of distinct villages including Woodend, Macedon, Gisborne, Lancefield, Kyneton, Trentham, Daylesford, Hepburn Springs, Creswick, Clunes, Glenlyon, Malmsbury and Romsey. 

Industry Support 

• As the region’s primary tourism body, Daylesford Macedon Tourism is committed to supporting and encouraging tourism quality by assisting the region’s tourism industry provide memorable visitor experiences, sustainable business practices and a commitment to excellence. 
• Daylesford Macedon Tourism offers training opportunities for members. These range from business mentoring, tourism award submissions, digital programs and production development. You can check out some of the past activities here.  All great reasons to be an industry partner of Daylesford Macedon Tourism. For upcoming training opportunities, briefings and forums, click here.  Our quarterly industry briefings are of great value to our partners, as we host expert presenters, provide updates on projects, and give everyone the chance to network and collaborate. 
• Daylesford Macedon Tourism is a not-for-profit organisation. By becoming a partner, you are supporting us and contributing to the enhancement of our tourism region. You can find out about the benefits of become a partner here. 

Product Development

One of our key objectives is to sustainably increase year-round visitation and spend in and around the Daylesford & Macedon region. We will do this by helping to develop new experiences for visitors through the development of new products and services that make the most of our key regional strengths. We will develop the region as a best practice standard for the tourism industry to shine while enhancing the visitor experience.  We support the creation of a sustainable and engaged regional tourism industry that is enabled for growth. 

One of our key roles is to work with State Government, industry and the community to develop the right products for the region.  This includes the implementation and management of our 2023-2027 Destination Management Plan.  The plan sets a multi-year vision for product development in the region, ensuring that it supports the regional brand, fills product ‘gaps’ and ensures sustainable tourism growth. 

Our Product Reference Group, comprised of DMT staff, tourism operators, industry experts and Government representatives helps progress and advocate for priority projects identified in the Plan. You can view our Destination Management Plan here.