Meet the Team

THE DM TOURISM TEAM

The DMT Team are all locals, living across the Hepburn and Macedon Ranges Shires. You’ll likely see us out and about, and if so make sure you say hi! 

Our office is based in Hepburn Springs, placing us in the heart of the action. We’re governed by a board of both skill-based and industry experts who also live around the region. 

Steve Wroe

CEO

Steve manages the team, reports to the board, sets our strategic direction and liaises with the govt. entities. He also loves riding around the region and writing articles for our DM Life website and magazine about his latest discoveries.

Annissa White

OPERATIONS MANAGER

Annissa is your industry contact and your first port of call when participating in our marketing initiatives. She can help you with your marketing strategy, connect you with people and loves nothing more than spreading your story near and far.

Madeleine Blake

PR AND CONTENT MANAGER

Madeleine is your go to person for anything PR, media or content related. She edits our Daylesford Macedon Life magazine and Eat + Drink guide, creates content for our website and handles all media enquiries and visits.

Andrea Pribaz

DIGITAL & DESIGN MANAGER

Andrea has designed and manages all of our websites that we operate. She is also the graphic designer behind our many marketing initiatives, including DM Life Magazine, Eat + Drink Guide and Visitor Guide.

Sharon-Hughes

Sharon Hughes

DIGITAL COMMUNICATIONS MANAGER

Sharon develops and oversees the rollout of our digital marketing initiatives, which include email marketing, data acquisition, and social media (organic and paid) campaigns. Sharon can help you understand how to grow your online presence and leverage our digital audiences.

Catherine Freemantle

OFFICE MANAGER & BOOKKEEPER

Catherine is our office manager and bookkeeper. Our right-hand person and your go to for handling all general enquiries, accounts and office administration. Working with the team, board and all your needs.

Sarah Klas

WEB & DESIGN SUPPORT

Sarah assists in the maintenance of our websites and various design projects and ensures that your website profiles are up to date. She is eager to share and connect people and places.

Paul Matthews2

Paul Matthews

PROJECT MANAGER

Paul was the Head of Regional Tourism and Strategy for Visit Victoria from 2017 to June 2021 working closely with Regional Tourism Boards, industry and government. He now works with the DMT team on various projects through his consulting business Visitor Economy Tourism and provides support to Steve and the team as Acting CEO when required.