Australian Tourism Data Warehouse (ATDW)

List your business today and receive the following benefits:

  • A presence for your business or event on the official tourism website for Melbourne and (reaches an engaged audience of nearly 9 million annual visitors).
  • Opportunities for further exposure through Visit Victoria’s data-driven marketing campaigns and programs.
  • Drive traffic to and boost Search Engine Optimisation (SEO) of your own website.
  • Manage just one listing that could appear on numerous tourism websites including and the official website for your tourism region.
  • Update at any time on the easy to use ATDW-Online platform and have your changes automatically published across the network.
  • Listings are quality assured by Visit Victoria to meet National Content Standards.
  • Technical support and training from Visit Victoria’s dedicated ATDW team.
  • Subscription to Visit Victoria’s ATDW Newsletter containing tips to help you optimise your listing.

How much does it cost to list on ATDW / Visit Victoria?

ATDW Fees Update, you can find more details on the VV Corporate Website here. 

As was recently advised in previous emails, Visit Victoria will re-introduce fees for Australian Tourism Data Warehouse (ATDW) business listings from 1 July 2023. Events and not-for-profit businesses will remain free to list.  

ATDW Digital Transformation Project Update

The Digital Transformation Project is well underway with Program Objective aimed to create an easy-to-use ATDW Online Modernised Platform in close collaboration with customers to maximise ATDW’s value to industry.

  • Horizon 1: Deliver foundational capabilities; and delivery of prioritised enhancements for security, process automation and business intelligence.
  • Horizon 2: Enhance the Modernised Platform with new features and services supporting national strategic demands.

How to create an ATDW listing

Before registering with ATDW and creating your listing, please confirm your business meets eligibility criteria.

Creating a new ATDW listing will take 10-15 minutes. Before you get started, you should have at the ready:

  • General business or organisation details for registration.
  • A description of your business or event (up to 200 words).
  • Images of your business. At least one image (maximum of 10). Images need to be minimum 1600 pixels (W) by 1200 pixels (H) and no larger than 10MB. See image help here.
  • Confirm that your business meets ATDW listing eligibility criteria.


Registering an account

Go to

  1. To create your new account, click the Register Now button. If you already have an account, Login with your username (email address) and password and skip to the instructions below under Creating a listing.
  2. Select Tourism Operator as your Account Type (click anywhere within the box to confirm your selection) and click Continue at the bottom of the screen.
  3. Complete the Organisation Information template with all relevant fields. This information should reflect the address and contact information of your business or organisation.
  4. Complete the Personal Information template. Additional users can be added to an organisation to allow multiple people access to the one listing / account.
  5. Read and accept the Terms & Conditions.

Creating a listing

  1. Click Let’s Go to create your first listing (or Add New Listing if you already have at least one listing).
  2. Select your desired Listing Type (read the ATDW Listing Guidelines if you are unsure which type is suited to your business).
  3. Complete all relevant fields for your listing. Use the orange menu on the left to navigate through each section. NB: Mandatory fields are indicated with an asterisk.
  4. When you have completed all relevant sections, click the Send for Review button.
  5. If prompted, confirm your billing details and continue to the next page.
  6. Payment can be made directly via the ATDW payment gateway.
  7. Select Place Order and your listing will be sent to Visit Victoria for quality assurance and approval.
  8. You will be notified by email within 2-3 business days that your listing has been approved. From there, it may take another 24 hours for your listing to be published to relevant distributor websites. You can make updates to your listing as often as you like.

For free online training with Visit Victoria, register here: ATDW Training Sessions – Visit Victoria

Eligibility criteria

To list on the ATDW, your business or event must meet the following criteria:

  • Operate within Australia
  • Provide a tourism or leisure experience
  • Have a physical presence in Victoria where visitors can access your product or service
  • Align with of the following listing categories: Accommodation; Attraction; Food and Drink; Event; Hire; Tour; Transport and General Service
  • Tour operators and Accommodation providers must provide a current ABN upon registration

For more information on eligibility and listing categories click here.

User guides

View or download a PDF guide with step-by-step advice for registering and creating an ATDW listing.

Other resources:

How to renew an ATDW listing

How to create an ATDW event listing

How to list a deal/offer on ATDW

Tips to optimise your listing

ATDW training sessions

For more information on ATDW

For further assistance please contact Visit Victoria’s ATDW Support Team at:


P:    1300 306 366 (during business hours)

Monday – Friday 9:00am to 5:00pm.

Want to learn more about ATDW? Join a webinar and learn how ATDW can help maximise your online exposure – register HERE now!