INSIGHTS & RESEARCH

Learn more about visitor numbers and behaviour.

Visitation

Our region benefits from fantastic product (thanks to our operators), a strong regional brand, and close proximity to Melbourne.  As such, we typically enjoy healthy visitation, which strongly grows year-on-year.

Daylesford Macedon Tourism work closely with the State Government to measure visitation to our region. We also work closely with Visit Victoria on tracking brand, statewide campaigns and consumer sentiment.

Visitation data is shared at our industry briefings and you can access this data by viewing past briefing presentations under the ‘Resources’ section of the website.

Also, don’t hesitate to call us to talk about this data or request any other data you might need for grant submissions and the like. If you’d like detailed visitation data, please email .  

 

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