Dear all,

This email is for outdoor dining and takeaway food businesses in the Hepburn Shire. It’s a big one, so please read on…

The groovy gang at Hepburn Shire Council have a neat little idea that will attract visitors to the Shire, AND more importantly, get them to come and spend money with eateries in the Shire.

What is this magic I speak of?  The ‘Wine & Dine’ promotion.

We are helping them run a competition where EIGHT HUNDRED x $50 dining gift cards are given away, no strings attached.  Your business also gets two x $50 gift cards to use as you see fit (like promoting to your list).

Council received State Government funding (specifically to encourage outdoor dining, support local dining businesses and attract visitors to the region) and are using the money to create this promotion.  We will be pushing this via our digital marketing channels and there is an ad promoting it in our next Daylesford Macedon Life magazine (due out 28 August). So many hundreds of thousands of people will see this promotion.

All you have to do is sign up via the EOI so you’re one of the partner businesses.  But you have to do it by this WEDNESDAY so please don’t dilly daddle. You’ll be promoted on the landing page and in other spots, and your POS system will be set up to be able to accept the cards.

If you’re keen (and why wouldn’t you be?) please sign up here.

If you’re a restaurant, café etc in Hepburn Shire you should definitely get on board.  The gift cards can only be redeemed at participating businesses in the shire, plus whatever else the customer spends.  No brainer.  Check out Ts and Cs here.

While these lockdowns incredibly difficult for all of you, and today’s news of an extension was tough, this is a one-year promo so get on board and when restrictions ease, this will help.


Steve and the DMT Team