NEW CONTENT PARTNERSHIP OPPORTUNITIES

As we move into 2023 we’ve been speaking with various leading content creators, seeking out the most effective content partnerships and determining who offers the best value, paired with the biggest reach with the most engaged audience.

We are excited to share with you two different opportunities which we will roll out over the first 6-months of 2023 – both of which include written and visual content. Read below for all the details! If you have any questions, please get in touch with either Annissa or Madeleine.

TIME OUT MELBOURNE

We will partner with Time Out Melbourne to create a series of ‘Superlists’ which highlight 5-6 topics, locations or themes within the region. The end themes/ locations will be designed to best tell the story of those partners that wish to be involved. It could be quite broad i.e. ‘Where to visit this autumn in Daylesford and the Macedon Ranges’ or it could be more specific, i.e ‘Best boutique accommodation in Daylesford’.

A bite-size video will be shot by the Time Out team to accompany each list – this video will be shared on Time Out’s Instagram account, driving their followers back to the superlist on the Time Out Melbourne website.

Included in the package is the following:

  • 1 x Superlist featuring 5-6 partners – see sample here
  • 1 x Bite-size video featuring 5-6 partners – shared via an Instagram reel on Time Out Melbourne’s Instagram account
  • 1 x Sponsored Facebook advertising promoting the Superlist on Time Out Melbourne’s Facebook page
  • 1 x Inclusion of the Superlist in the Time Out Melbourne EDM
  • 1-week homepage content placement on the Time Out Melbourne website

Time Out Melbourne stats

  • 800k – monthly website sessions
  • 74k – email subscribers
  • 250k – Facebook followers
  • 251k – Instagram followers

Cost to be involved: $2335 ex GST (based on 6 partners buying in)

ONE HOUR OUT

As shared previously, we will also partner with regional content leaders One Our Out. The focus of these pieces of content will be on discovering the ‘unknown’ or the ‘hidden gems’ of the region. They will be presented in an itinerary format – following a trail around the region. Again, the theme for each itinerary will be depend on which partners buy-in.

Included in the package is the following:

  • 1 x Interactive itinerary showcasing 6 x partners
  • 1 x Short-form video featuring all partners – shared as an Instagram reel on OHO’s Instagram page
  • 1 x itinerary inclusion in OHO’s EDM
  • 1-week homepage content placement for the itinerary on the OHO website

One Hour Out stats

  • 38k – monthly website sessions
  • 38k – email subscribers
  • 44k – Facebook likes
  • 20.1k – Instagram followers

Cost to be involved: $1165 ex GST (based on 6 partners buying in)