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As the tourism landscape continues to evolve, Daylesford Macedon Tourism, in collaboration with industry stakeholders, has refined its cooperative marketing strategy. We’ve developed a more measurable and cost-effective operator model, delivering more tangible outcomes for the industry.
In addition, we’ve streamlined our printed materials by producing a single, high-quality travel magazine for the region, along with a comprehensive regional map that covers all tourism sectors. This will be further supported by our “Come Back to Life” digital campaign, designed to attract visitors to the region.
Industry partners can participate in these highly popular campaigns. Their success is largely due to the fact that, for a small buy-in, you can leverage a major regional campaign, gaining excellent reach and exposure. We run numerous campaigns of various sizes, with buy-ins starting as low as $200.
By signing up as a partner, you’ll have access to our cooperative marketing activities. If you’d like to learn more about these opportunities, please check out our media kit HERE.
We are the trusted voice and brand for the region, recognised and supported by Visit Victoria as the lead tourism body for the region. Our omnichannel marketing efforts focus on driving visitation by giving potential travelers compelling reasons to visit. Through our cooperative marketing options, partners have the opportunity to be front and centre when visitors explore the region.
With an engaged local and tourist following our Facebook audience is engaged and wants to learn more about the region. Check out our account: daylesfordmacedonranges
We also have a private Facebook group for partners to network and engage with other regional operators: dmrtourism
Our Instagram followers continue to build and now we can send traffic directly to you via stories. Check out our account: daylesfordmacedonranges
Designed to inspire and inform, traffic is growing so quickly we’re reluctant to put a figure on weekly traffic here, other than to say that it’s huge. We add several pieces of content every week, both editorial, itineraries, recipes, competitions and events. daylesfordmacedonlife.com.au
We have an engaged and loyal email database that we strategically grow, through competitions popups and advertising. Our open rate is well above industry standard and our email list is one of our best marketing assets. We showcase itineraries, events, operators, competitions and more, with emails going out about once a month (plus special seasonal email). They offer a great opportunity for local businesses that want to target an engaged audience.
Come Back to Life Campaign: Inviting Visitors to Reconnect and Recharge in Daylesford and the Macedon Ranges.
The Come Back to Life campaign is designed to encourage immediate travel to Daylesford and the Macedon Ranges, offering a refreshing escape from the everyday hustle. Whether it’s the calming landscapes, our locally sourced food and drink, rejuvenating experiences, many accommodation options, or a break from the fast-paced urban lifestyle, this campaign highlights the region as the perfect retreat for those seeking renewal. Read more HERE.
We’re consolidating our Visitor Guide, Daylesford Macedon Life magazine, and Eat + Drink Guide into a single, beautifully designed A4 magazine. This guide will offer visitors inspiration and information on exploring the region.
Print 30,000
Readership 105,000
Our redesigned regional map will replace the Tasty Little Touring Map, and will cover all tourism sectors.
Print 20,000
Readership 70,000
Bi annually we produce a magazine called Daylesford Macedon Life. We insert it into The Age and The Australian and work with Mr Moto to distribute it to hundreds of cafes and venues in Melbourne and Geelong. We also distribute to regional cities like Bendigo and Ballarat and drop it to many businesses in the region. The magazine is hugely popular and has an audited readership of over 1 million All editions can be viewed online.
Tens of thousands of copies of our high-quality regional Visitor Guide are found all over Victoria – and beyond. It’s over 120 pages, features the highlights of the region and our amazing operators. It can be found at Visitor Information Centres across the state and many retail and hospitality venues around the region. It is our most popular publication, with good reason.
Our Eat + Drink Guide takes visitors on a gastronomic journey, helping them plot out a culinary adventure throughout Daylesford and the Macedon Ranges. With the inside word on where to eat and drink in the region, where to pick up local produce and where they can meet producers face to face. Visitors will discover information on classes and experiences, be inspired by engaging interviews with local leaders of the hospitality
industry and find out details of what’s in season and when.
This A5 guide is designed to be picked up in region at our many venues and accommodations and distributed widely via a strategic distribution partner.
We currently produce one map, called Tasty Little Touring Map. This map was created to support and hero our local producers and produce. It showcases the best wineries, restaurants, cafes, pubs, bakeries and more…as well as the region’s many farmers’ markets and mineral springs.