Events

WHEN:
Tuesday June 25, 2024

WHERE:
Macedon Ranges Hotel & Spa

This year’s theme was all about having a growth mindset in uncertain times. We will hear from some of the country’s most innovative and forward-thinking leaders.

Learn about using AI to generate content, how to market your business in challenging times, and why you should invest when others are cutting back.

Gain insights into the international market and what international visitors expect, as well as real life examples on how to get traction in the weddings and events space.

Understand how to utilise social media, learn about TYPSY, a new (free) online hospitality and training platform. Hear from Booking.com about our region’s performance, forecasts and how to best market your property.

A finance expert will talk about how to survive in a lower spend environment, and our friends at Visit Victoria and Tourism Australia will also update us on the latest marketing initiatives and how to get involved.

Our keynote speaker, a behavioural scientist who has presented on the international stage and worked with the likes of Visit Victoria, will talk about the power of a positive mindset, with real life examples.