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Leveraging the firepower of our state and national tourism offices is one of the ways we help raise awareness of our region, support events, create and share content, get exposure in large-scale media, generate media exposure, and more.
We work closely with both Visit Victoria and Tourism Australia and meet regularly.
We meet weekly with the team at Visit Victoria, undertaking a wide range of marketing communication activities drive visitation into the state and then out to our region. We also work closely with their Regional Events team and participate in a number of initiatives re-engaging Melbournians with regional Victoria through marketing initiatives profiling the rich and diverse range of visitor experiences.
To explore the marketing campaigns run by Visit Victoria click here.
Tourism Australia’s primary role is to bring international visitors here. We work with the team on product development, media and tactical campaigns.
For information on these campaigns click here.