October 1 2024

Date

Dear All,

September has been a huge month for DMT with the launch of the ‘Come Back to Life‘ Campaign. Early signs are positive and we look forward to sharing some metrics with you next week. In addition to this, we also have multiple marketing opportunities planned between now and the end of the financial year.

Keep reading to find out about what we have coming up over the next few months and how you can get involved:

  • Come Back to Life Campaign Update. You can still get involved.
  • Booking are now being taken for our NEW A4 Regional Travel Guide. This guide will offer visitors inspiration and information on exploring the region.
  • Booking are also open for the NEW Regional Touring Map. This map is replacing the Tasty Little Touring Map and will include all tourism sectors.
  • Digital Marketing Opportunities – Grow Your Instagram, be part of a Seasonal competition, or highlight your business in one of our EDM’s
  • Lastly, if you have any upcoming events, make sure you add it to our What’s On Events Calendar on our website – find out how below.

Cheers!
The DMT team

COME BACK TO LIFE CAMPAIGN UPDATE

The “Come Back to Life” campaign launched three weeks ago, and we’ll provide a detailed update next week on its progress.

There’s still time to get involved! By supporting this campaign, you’re directly contributing to the region’s overall tourism economy. We can’t do it without you. All operators rely on visitor numbers, and your participation ensures we can continue driving tourism, securing growth, and protecting the future of our industry.

NEW A4 REGIONAL TRAVEL GUIDE

Don’t delay and book your spot today!

We’re consolidating our Visitor Guide, Daylesford Macedon Life magazine, and Eat + Drink Guide into one beautifully designed A4 magazine.

This magazine will reach a wide audience, inspiring visitors to explore the region.

  • Printed in March 2025
  • Book now, pay later options
  • Limited spaces available
  • Print: 30,000 copies.
  • Readership: 105,000.
  • Distribution: Visitor Information Centres (within region, in Melbourne and throughout Victoria), accommodation providers, hotels, motels, cafes, galleries, wineries and venues throughout the region.

Options include:

  • Inside Front/Back Cover: $5,925
  • Back Cover: $7,500
  • Full Page: $3,630
  • Double Page Spread: $7,200
  • Half Page Ad $2,375
  • Half Page Listing $1980
  • Quarter Page Business Listing: $910

Flexible payment plans are available when you book.

NEW REGIONAL TOURING MAP

NEW: Regional Map | $490 for a business Listing

Be part of our redesigned regional map, covering all tourism sectors and replacing the Tasty Little Touring Map.

  • Print: 20,000 copies.
  • Readership: 70,000.
  • Distribution: In region Visitor Information Centres, accommodation providers, hotels, motels, cafes, galleries, wineries and venues throughout the region.

If you would like to be on this map email Annissa to secure a spot today or click the button below to complete the registration form online.

DIGITAL MARKETING OPPORTUNITIES

We understand the value of building meaningful connections with potential visitors. Our channels – Instagram, Facebook, newsletters, and seasonal competitions – are curated to showcase the essence of our region and drive interest directly to your business. Listed below are tailored promotional opportunities that you can book now:

Grow Your Instagram Audience | $500

Boost your Instagram presence with our ‘tag & follow’ giveaway:

  • Reach: 29k+ targeted Instagram followers
  • Impressions: Up to 15k per post
  • Duration: Two weeks
  • Promotion: Featured in our consumer EDM (64k+ subscribers)
  • Content: Two Instagram posts + stories promoting your business

Limited to 3 partners every second month. Secure your spot:

  • 12-25 Nov – 3 spots available
  • 13-27 Jan – spots available
  • 17-31 Mar – spots available
  • 12-26 May – spot available

Seasonal Competition | $500

Inspire travel and highlight your business:

  • Available for Summer, Autumn, Winter
  • Visibility: Featured on our campaign landing page
  • Promotion: Shared across DMT’s social media and consumer EDM
  • Prize: Win a trip to Daylesford and the Macedon Ranges

Seasonal What’s On Business Highlight | $850

Feature in our seasonal newsletter sent to a highly engaged audience:

  • Summer: 1 spot available
  • Autumn: Available
  • Winter: Available
  • Exposure: Highlighted in our seasonal EDM
  • Call to Action: Direct booking link to drive traffic to your business

Book now to avoid disappointment – if you book before 9th of Oct we will give you 20% off!

SUBMIT YOUR EVENT, WORKSHOP OR CLASS

Free event listings on the Daylesford Macedon Life website (NEW!)

We’re excited to offer our partners and Not For Profit organisations the opportunity to showcase your events, classes, and workshops on our website—free of charge! This is a great way to connect with visitors and highlight what’s happening in our region.

DMT partners can submit events for free by filling out the form HERE. Events go live in 5-7 business days, so please plan ahead.

Note: Facebook co-hosts no longer automatically sync to our website. To maximise reach, we recommend submitting a website listing and adding @DaylesfordMacedonRanges as a Facebook co-host. More details HERE.

By submitting, you’ll boost visibility, engagement, and participation, making it easier for visitors to discover and join in on the amazing activities in our region.

Submit your events today and inspire visitors to explore our region.

SOCIAL MEDIA UPDATE

Instagram Milestone: 30k Followers! Since April, our reach has increased by 30.9%. On Facebook, our following has grown to 54.5k with our reach up by 83.6%. A detailed report will come with the CBTL campaign update, showcasing the organic support for the paid campaign.

Reminder: Facebook Co-Hosting. We may not always see your co-host requests. If you don’t receive a response within 24 hours (Tuesday to Thursday), please email Sharon. For help with co-hosting, refer to the section above.