Dear All,
We are thrilled to share the “Come Back to Life” campaign with you, a project the DMT team has been tirelessly working on to bring to life.
This has been a long journey with many moving parts, and we sincerely thank you for your patience as we developed and tested our platforms. Our aim is to effectively track traffic from paid advertising to the landing page, allowing users to seamlessly engage with your content. Our goal is to ensure the best possible user experience, driving bookings and engagement directly to your business.
We did encounter a minor coding issue with the website’s landing page, specifically with the beautifully designed carousels of businesses, which prevented GA tracking. This is being rectified, and as a result, the campaign will launch one day later than anticipated. We apologise for this delay, but it’s crucial to resolve this issue now to ensure the desired impact on the user experience. Rest assured, the overall spend and impressions for the campaign will remain unchanged.
The “Come Back to Life” campaign will be promoted through targeted advertising on Meta and Google Paid Search, ensuring maximum visibility. We expect to generate an impressive 1.5 million impressions during the first season, with close monitoring to optimize reach and engagement.
In this email, you’ll find the “Come Back to Life” campaign toolkit and a link to the campaign’s landing page daylesfordmacedonlife.com.au/come-back-to-life. Please note this will be live tomorrow Tuesday 10th September. We encourage you to review the toolkit and use the information provided. The toolkit also contains links to campaign assets, offering practical guidance on how your business can participate and maximise this regional initiative.
Additionally, we will be delivering a campaign sticker with a QR code for you to display in your window. This will help visitors access the campaign landing page, where they can discover local events, attractions, and itineraries.
We strongly encourage you to leverage the “Come Back to Life” campaign to attract visitors and boost your visibility by using the suggested hashtags and language in your promotions.
We look forward to seeing the results of this campaign and will share key metrics with you once available.
Let’s invite visitors to come back to Daylesford and the Macedon Ranges
Cheers,
Annissa White (she/her)
Business Development Operations Manager
Daylesford Macedon Tourism
