Marketing Update November 2021


Hi All,

As we charge headlong towards the end of what has been a pretty crappy year in many ways, it’s nice to reflect on what has been GOOD rather than bad.

While challenges still remain for many…did someone say staffing…I reckon our region got through this tough year pretty well, so hats off to all of you who weathered the storm.

My reflection is about my team. I have had a very, very challenging year on a personal level but I cannot find enough praise for the DMT I’m lucky enough to have working with me. They busted their arses while I had time off for treatment and I’d also like to tip my hat in the direction of Paul Matthews. Paul is my ‘brother from another mother’…aside from kinda looking similar, I was astonished to find that he arrived in Australia by the same mode of transport as me (boat) from the same port (Capetown) in the same year (1974). I was a lot younger than him of course (-:

I’d also like to acknowledge the DMT Board. I am so lucky to have such a kind, intelligent, proactive and wonderful group of mentors.

Finally – thank YOU. Without the unwavering support of our partners, both operators and Government, we would simply not exist!

Read on…many goals being kicked in the marketing world and again, I thank the team for driving such great results and you, for your support.

Bring on 2022.


Steve Wroe
0419 574 813


Our channel metrics have again experienced a significant jump over the past month. The number of followers on both our Facebook and Instagram pages has increased and we’ve seen further growth in our subscriber database, which now sits at almost 70k. Our website visitation is also up following the launch of our summer mag and summer competition.


We’ve seen some great mentions of the region in various print and online media outlets over the past month, coinciding with the easing of restrictions. We continue to work closely with media, sharing details of what’s new and what’s happening. If you have any great stories to share, please get in in touch with Madeleine via email .

Good Food Guide 
Our region has further enhanced its reputation as one of the country’s top food destinations, with an impressive number of food and drink establishments getting a gong in the latest edition of the . Congratulations to everyone that got a mention. See the full list of local winners Good Food Guide.]

Media visits
Kendall Hill visited the Daylesford area at the end of November, gathering content for an article in the new Travel + Luxury magazine, which will appear in The Weekend Australian. Thank you to those businesses that took part in this.

Beat Magazine
Music and entertainment magazine Beat, has just published a detailed online guide to exploring the Macedon Ranges region, with lots of local businesses mentioned. You can read the article here.

Other media mentions
We’ve also seen some other great mentions of local businesses and places of interest across leading lifestyle sites. Vogue Living recognised Daylesford as one of the best country towns in Australia to visit this season. Broadsheet have published a food & drink guide to the region, while The Urban List included Sky High in a pools feature and Trentham Falls in a waterfalls feature.


Secure your spot before the Christmas rush – mag deadline 17 January

With limited staff in the office until 10 January, it’s important to get in early and book your advertising in the autumn magazine, before the Christmas rush. This edition will be published on 26 February.

To book an advertisement please click HERE
To book a Business Listing click HERE
To book an advertorial click HERE

View our MEDIA KIT or email for pricing. The advertising deadline for our Autumn issue is 17 January.

Autumn magazine – EDITORIAL call out

Thank you to those who have already shared ideas for our Autumn magazine (following our call out in the November marketing update). It’s not too late to share your ideas, if you have anything on offer that aligns with the following story ideas, please email .

Rooms with a view – accommodation options with a great view
Dining – venues that feature local artworks on the walls
Vegan – venues offering vegan dishes or ingredients
Detox – operators offering detox treatments, retreats or programs
Group activities – operators offering activities for groups of friends or corporate retreats
Slow fashion – retailers selling slow fashion
Awards – details of any awards you’ve recently picked up

AUTUMN build you database subscriber competition is now open

We are on the hunt for prize offerings for our Autumn Competition. We are seeking the following:

Spa and wellness experiences
Winery or distillery experiences
A tour or nature experience
Food and beverage options (dinner, breakfast and lunch)
Retail experience
A class or workshop
An art experience

The cost to be involved is $800 ex GST. If you are interested please click HERE to submit your prize details.

January EDM

We only have 2 spots left in our January EDM to our 69K database. Click HERE to submit your event, online offer, promotion or product.


Progressing our marketing with regional personas

Together with Customer Frame and industry, we have developed eight customer profiles for our region that will help businesses reach the types of customer we want more of. Look out for the launch of our new Daylesford Macedon Ranges Customer Profiles scheduled for Tuesday 1 February 2022. There will then be online modules where Customer Frame will take you through how to use these to improve your marketing, digital presence and customer experience. We are pretty excited about using these profiles as it gives us insight into how these segments think, their goals, behaviours, frustrations and what media they consume.